Campaign performance report

Flyer Distribution
Impact Dashboard

A visual summary of distribution reach, digital engagement, prize collection and sales outcomes across all three workbook tabs.

Data through 20 Jul 2026

Campaign at a glance

From reach to store visits

5 completed distribution sessions

Flyers distributed

1,152

Across 4 distribution approaches

Page views / scans

188

16.3% overall scan rate

Leads submitted

30.8% of spins became leads

Prize collections

50% lead-to-visit rate

Full conversion funnel

1,152Flyers100% base

188Page views16.3% of flyers

117Spins62.2% of views

36Submissions30.8% of spins

18Collections50.0% of leads

Strongest signal

Tai Seng generated the highest scan rate.

Its 31.8% scan rate was nearly double the campaign average, despite an estimated 90% flyer rejection rate.

75 page views$2.48 per view297 clicks

Scan rate by session

Initial interest

29 JunOxley Bizhub

21.7%

09 JulOxley door-to-door

10.9%

14 JulPaya Lebar

3.6%

15 JulOxley Bizhub

10.4%

16 JulTai Seng MRT

31.8%

Lead outcomes

Collection status

18 collected prizes

18 not collected

Average collection lag: 1.2 days

Session comparison

What worked, where and when

Rates calculated from workbook counts

Session	Flyers	Scan rate	Spin rate	Lead rate	Collection	Campaign cost	Sales
29 JunOxley Bizhub · 11:30–13:30	323	21.7%70 views	58.6%41 spins	24.4%10 leads	50.0%5 visits	$360.26	$7.90
09 JulOxley door-to-door · 16:00–17:00	64	10.9%7 views	71.4%5 spins	20.0%1 leads	100.0%1 visits	$119.68	$0.00
14 JulPaya Lebar · 17:00–19:00	279	3.6%10 views	60.0%6 spins	50.0%3 leads	0.0%0 visits	$187.35	$0.00
15 JulOxley Bizhub · 17:00–19:00	250	10.4%26 views	80.8%21 spins	61.9%13 leads	61.5%8 visits	$186.29	$52.40
16 JulTai Seng MRT · 17:00–19:00	236	31.8%75 views	58.7%44 spins	20.5%9 leads	44.4%4 visits	$185.78	$28.40

Efficiency

Cost per page view

16 JulTai Seng

$2.48

29 JunOxley

$5.15

15 JulOxley

$7.17

09 JulDoor-to-door

$17.10

14 JulPaya Lebar

$18.74

Best downstream session

15 July at Oxley converted interest into action.

It delivered the strongest submission rate (61.9%), most collections (8), and highest attributed revenue ($52.40).

80.8%View-to-spin

61.5%Lead-to-collection

$14.33Cost per lead

$23.29Cost per store visit

Prize & sales behaviour

Which rewards drove collection

36 valid participant records

🎟️

$5 Cash Voucher

44.4%

4 of 9 collected

5 no-shows

🥨

$5 Snack Pack

43.8%

7 of 16 collected

9 no-shows

🍎

$15 Fruit & Veg Bag

63.6%

7 of 11 collected

Highest collection rate

Sales outcome

Purchases by collectors

8 purchases from 18 collectors

$88.70 attributed revenue

$11.09 average order value

Prize preparation tab

$15 bag contents

4Bags recorded

$58.01Total recorded value

$14.50Average value

$12.41–$15.35Recorded range

Typical contents included fruit, vegetables and pantry items such as coconut milk or cream.

Commercial view

Cost context

Distribution cost

$1,039

Before prizes

Cost per lead

$28.87

36 submitted contacts

Cost per store visit

$57.74

18 collections

Revenue / campaign cost

8.5%

Early campaign, direct sales only

Interpretation guide

Definitions and data-quality notes

All three tabs processedFlyerDistribution supplied session metrics; Spin&SureWinResults supplied participant outcomes and sales; Prizes supplied recorded $15 bag contents and values.

Completed sessions onlyThe 21 July Oxley Bizhub / BreadTalk HQ session is listed in the workbook but has no performance values, so it is excluded from campaign totals.

“Scans” represented by page viewsThe source workbook defines scan rate as page views divided by flyers distributed. This dashboard uses “page views / scans” to preserve that definition.

Personal data intentionally omittedNames, email addresses and telephone numbers were processed for record counts but are not displayed in this dashboard.

Purchase totalsEight participant rows contain a recorded purchase, totalling $88.70. “Not redeemed” is not treated as a purchase.

Cost interpretationDistribution cost is stated before prizes. The revenue-to-cost ratio is therefore directional and does not represent full campaign profitability or customer lifetime value.

Prize naming normalisedMinor label differences across worksheets—such as “Organic” in summary labels—were consolidated into three prize groups without making product claims.

SourceFlyer Distribution Reporting_16July26.xlsx. Calculations shown to one decimal place may differ slightly from source due to rounding.